Senior B2B Marketing Leader | Demand Generation | Revenue Marketing

Senior B2B Marketing Leader with 12 years of experience helping SaaS, Cybersecurity, and Enterprise Technology companies build predictable revenue engines through structured demand generation, marketing automation, CRM strategy, and data-driven marketing systems.

I specialize in building scalable, revenue-aligned marketing programs that improve pipeline quality, accelerate deal cycles, and strengthen sales and marketing alignment.

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I help B2B companies move from campaign-based marketing to structured, revenue-focused demand generation systems.

Core Focus Areas:

  • Demand Generation and Pipeline Acceleration
  • Account-Based Marketing for Enterprise Accounts
  • Marketing Automation and Lifecycle Marketing
  • CRM Strategy and Funnel Optimization
  • Revenue Marketing and Sales Alignment
  • Data Analytics and Pipeline Reporting

IMPACT & RESULTS

Selected Business Outcomes Across Roles:

  • Influenced annual sales pipeline through structured demand generation programs
  • Increased marketing-sourced pipeline contribution from 22% to 38% within 18 months
  • Improved MQL to SQL conversion rate by 34% through lifecycle redesign and sales alignment
  • Reduced cost per lead by 28% through optimized channel strategy
  • Generated 3–4× higher deal sizes using enterprise ABM programs
  • Increased organic traffic by 62% and inbound leads by 41% YoY
  • Improved campaign conversion rates from 2.1% to 4.6%
  • Increased email engagement by 45% and shortened sales cycles by 20%

LEADERSHIP PROFILE

Leadership and Strategic Strengths:

  • Built and mentored cross-functional marketing teams
  • Managed agencies, vendors, and global marketing operations
  • Led multi-region campaigns across APAC, EMEA, and North America
  • Established structured collaboration between marketing and sales
  • Designed revenue-focused dashboards and reporting frameworks
  • Translated complex technical solutions into business-driven messaging
  • Focused on scalable, repeatable growth systems instead of one-off campaigns

PROFESSIONAL EXPERIENCE

INFOJINI CONSULTING

Senior Marketing Leader – Digital Marketing & Demand Generation

  • Influenced annual pipeline across IT staffing, cloud, data engineering, and AI services
  • Increased marketing pipeline contribution from 22% to 38%
  • Improved MQL to SQL conversion by 34%
  • Reduced CPL by 28% through channel optimization
  • Implemented HubSpot and Salesforce automation workflows

ARCON TECHSOLUTIONS

Marketing Manager — Enterprise Cybersecurity Marketing

  • Influenced enterprise pipeline
  • Increased MQL volume by 52% YoY
  • Improved lead-to-opportunity conversion by 31%
  • Delivered 2.8× higher meeting conversion using LinkedIn ABM campaigns
  • Generated marketing-influenced revenue annually

ITM EDUTECH

Digital Marketing & Web Operations

  • Increased digital student applications by 45%
  • Improved lead-to-application conversion through landing page optimization
  • Supported early online acquisition strategy

MRCC SOLUTIONS

PHP Developer — Web Content & Application Support

  • Built foundational web development and CMS experience
  • Supported client-facing digital systems and website optimization

HOW I APPROACH B2B GROWTH

My Revenue-Focused Marketing Framework:

  1. ICP Definition and Buying Committee Mapping
  2. Balanced Demand Creation and Demand Capture
  3. Automation and Lifecycle Marketing Design
  4. Sales Alignment and SAL Qualification Framework
  5. Funnel Analytics and Revenue Attribution

TOOLS & TECHNOLOGY STACK

Marketing Automation and CRM:
HubSpot, Salesforce CRM, Zoho CRM, Pipedrive

Analytics and Reporting:
Google Analytics 4, Power BI, Google Data Studio, Advanced Excel

ABM and Advertising:
LinkedIn Ads, LinkedIn Sales Navigator, Google Ads, Programmatic Platforms

SEO and Content:
SEMrush, SurferSEO, WordPress

AI and Productivity:
ChatGPT, Jasper, Claude AI, Notion AI

Web Development:
WordPress, Drupal, PHP, HTML, CSS, JavaScript

AI & MODERN MARKETING FOCUS

I actively integrate AI into marketing operations to improve efficiency, personalization, and decision-making.

Focus Areas:

  • AI-assisted demand generation strategy
  • Answer Engine Optimization (AEO)
  • AI-driven analytics and reporting workflows
  • Automation-led marketing operations
  • AI-powered content and campaign development

THOUGHT LEADERSHIP

Recent Articles:

I focus on practical execution, measurable growth, and real-world B2B marketing challenges.

RECRUITER QUICK FAQ

Target Roles:
Senior Marketing Manager | Demand Generation Leader | Revenue Marketing

Preferred Industries:
SaaS, Cybersecurity, Enterprise Technology, IT Services

Location:
Mumbai Preferred | Remote India Opportunities Open

Work Style:
Strategic Leadership with Strong Hands-On Execution

Global Experience:
APAC, EMEA, and North America Markets

If you are looking for a senior B2B marketing leader who combines strategy, execution, and measurable revenue impact, I am open to meaningful conversations around building scalable demand generation and growth systems.