ERP implementation services · UAE
A three-month campaign proposal connecting business-process problems, buying-group education and qualified consultations.
Proposed interview strategy, anonymised for this portfolio. Recommendations and targets are not presented as implemented work or achieved results.
This three-month ERP lead-generation proposal connects research and preparation with campaign activation, buying-group education and qualified evaluation.
Objective: Create relevant enterprise consultations for an ERP services offer through a sequenced campaign.
Create separate messages for finance, operations and technology buyers rather than treating all ERP interest as the same need.
Use practical content and a problem-led webinar to build understanding, then offer a consultation to buyers with a relevant use case.
Follow engagement with appropriate proof, implementation questions and business-value content. Record the account and use case in CRM.
Judge the campaign by accepted consultations and qualified opportunities. Set supporting traffic and engagement targets after the pilot.
| Channel | Job | Measure |
|---|---|---|
| Search | Capture relevant ERP service and implementation intent. | Accepted enquiries and consultation conversion. |
| Professional social | Reach sector-specific business and technology roles. | Relevant account engagement and qualified responses. |
| Webinars and content | Explain process problems, evaluation questions and implementation considerations. | Qualified participation and follow-up conversations. |
| Email nurture | Support the evaluation with role-specific content. | Meaningful engagement and discovery readiness. |
| Retargeting | Help engaged buyers return to the appropriate service offer. | Qualified consultation requests. |
Validate sectors, personas, competing messages and the campaign offer. Create the landing page, approved proof and CRM journey.
Launch a limited search and professional-social test. Run the educational session and segment follow-up by interest.
Offer relevant demonstrations or solution assessments. Review consultation quality with Sales and adjust spend by opportunity evidence.
Decision rule: Expand the campaign only when the target sectors and consultation path show credible opportunity potential.